SKAI PERFORMANCE MARKETING INTERN

Architecting Strategic Performance

A deep dive into cross-channel strategic positioning, SWOT analysis, and client success at Skai.

Key Projects & Case Studies

SWOT Analysis & Strategic Positioning

Conducted a comprehensive SWOT analysis of Skai and key competitor Smart.ly, informing a strategic positioning brief that highlighted Skai's value proposition as a true partner to publishers.

Skai Certification Month & Best Practices

Developed a comprehensive best practices guide for Criteo and a marketing brief for Skai Certification Month to improve client workflows, knowledge, and user adoption.

View Skai Certification Month Feature

TripAdvisor Social Campaigns & Client Success

Created and launched social media campaigns for TripAdvisor with the expert services team and supported client success efforts through targeted account management tasks and behavior research.

Skills Developed

Performance Marketing

SWOT/Competitive Analysis

Client Success Measurement

Content & Enablement

Social Campaign Execution

Digital Marketing, Analytics, & Strategy