Marketing & Communications Track
IBM Accelerate
Selected as part of the top 5% out of over 10,000 applicants, I participated in this exclusive 8-week immersive program. Developed both technical and foundational skills through intensive, live-instruction trainings focused on strategic marketing and communications.
Watsonx Governance Campaign
In this high-impact track of the IBM Accelerate program, I collaborated with a team of 8 interns to develop a comprehensive marketing campaign for Watsonx Governance. Our strategy integrated digital, social, and product tactics to drive a 20% lift in brand awareness. I specifically developed the influencer marketing framework to enhance product credibility and strategic market positioning for IBM's automation software.
SKILLS
Developed Expertise
Campaign Strategy, Cross-team Collaboration, Digital Marketing, Event Marketing, Influencer Marketing, Marketing Analytics